Todd (VO): The fact that Maroon 5 is so successful has been tragic at every point in the past decade. you have to be one of the biggest names in music. I mean something that actively sticks in people's minds, an actual memorable hit. But to have a hit song, and I-I don't mean radio play, but.
Todd (VO): I'm not saying singles have completely disappeared. Video for Cardi B, Bad Bunny, & J Balvin - " I Like It" To the point that you've built a career on YouTube around your particular listening habits. And that's not a great development if you prefer singles to albums. Now that Spotify has declared war on SoundCloud, there's gonna be none. It's a singles-oriented genre, and there's almost no way to get singles into the popular consciousness anymore. Todd: And that, I think, is the key factor in pop's lack of relevance. An obsolete idea that no longer matters in the music industry, like cassettes.or MTV.or Pitbull.
And meanwhile, singles have become a vestigial concept. All the buzz comes from a big name who drops a new record or a mixtape, and.that'll be a big deal for a few weeks. And Spotify is way easier to listen to albums with. Todd (VO): I think 'cause everything goes through Spotify now. I think because of that, more and more, the album is the only real measurement of hype and popularity. those are gone or forgotten in favor of Spotify, which is set up way easier for album listening. I think it's actually doing the opposite. Todd (VO): Everyone thought that streaming would kill albums. Todd: And that's what made me realize: Pop singles aren't hits anymore because pop is declining, it's because singles themselves are declining. Todd (VO): This past summer was almost barren in terms of big, summertime pop smashes including from rappers who are still really hot right now. It was irrelevant last year, it's close to nonexistent this year. Todd: But pop music isn't just irrelevant. If you're not a rapper, you're either a niche artist or a has-been. And it's not big now when hip-hop yet again rules everything. It wasn't big in the early-mid 2000s when the big music was crunk and R&B. Todd (VO): It wasn't big in the mid-'90s when gangsta rap and alternative rock ruled. Lil Jon & Ludacris - "Yeah!" BlocBoy JB ft. LV - "Gangsta's Paradise" Smashing Pumpkins - "Bullet with Butterfly Wings" Usher ft. Todd: That's normal it goes in and out of style. Todd (VO): Yes, pop music as a genre is on the decline. Video for Camila Cabello - " Never Be the Same" See, I think I misdiagnosed what's happening. But, here's a new thing I didn't realize until.until just, like, today.
The other day, I got a comment about, "Hey, Todd, you're not gonna whine more about the decline of pop music, are you? You've been doing that for, like, two years now." Well, fair enough. Todd: Man, pop music has really gone downhill, right? Actually, hold up, let's stop. Todd plays "Girls Like You" on the piano.
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